Summary: Do you want to write more effectively, correctly and in a manner which is appropriate for this brave new world of text speak and blogging?Whether you are a professional writer, or writing for your profession, a journalist, non-fiction writer, or simply a would-be blogger, you will find essential guidance and the latest style rules in this book.It contains firstly a detailed breakdown of both the rules of grammar, punctuation and spelling and, secondly, a guide to making your work readable, structured and well-paced. Unlike any other style guide, it also sets out the new and evolving rules for 21st century writing such as blogging, chatrooms, and even PowerPoint presentations.
Still a popular category in the post-Lynne Truss eraAn excellent reference counterpoint to our creative writing list (and an area we are developing)Unlike the competition, this title covers rules for the 21st centuryPlenty of reference material for writersAuthor is a copywriting expert who will have access to leading media figures for interviews
Table of Contents: 1. Grammar2. Punctuation3. Readability4. Structure5. Common errors6. Business writing7. Writing letters8. Writing for online9. Texts and tweets10. Going further11. Adding colour
About the Author(s): Katherine Lapworth previously worked in both production and research for television and radio, before starting her own copyriting business. She is the co-founder of Maverick Media, and has researched and co-written a number of high-profle titles on their behalf.
Readership: General and professional writers