Summary: Let Surridge and Gillespie give you the inside track to the latest AQA Business Studies AS specification. This fourth edition has been fully revised for 2011 to take into account students' experiences of sitting the current specification exams, providing vital examination feedback throughout the book, and giving you the edge you need in your exams.The new edition offers advice on and examples of answers to analysis and evaluation questions. Each unit includes a mock examination paper with specific guidance on how to tackle it from expert examiners.
This fourth edition has been fully revised for 2011 to take into account students' experiences of sitting the current specification exams, providing vital examination feedback throughout the book, and giving you the edge you need in your exams.
Highly regarded authors with an exceptional insight into the current specification and assessment process, giving students the edge in their examsBrand new case studies, reflecting the most exciting and relevant recent entrepreneur activity, to link theory to the real world and to keep students motivatedReflects the turbulant economic activity of recent years so that you can ground your study in an understanding of the impact of current economic eventsSupported by Dynamic Learning Online.A fresh new design that will aid revision and build analysis and evaluation skills.
Table of Contents: Unit 1Starting a businessEnterpriseGenerating and protecting business ideasFranchisesBusiness plansConducting start-up market researchUnderstanding marketsTransforming resources into goods and servicesChoosing the right legal structureRaising finance for a start-upLocating the businessEmploying peoplePlanning financeCalculating costs, revenues and profitsUsing break-even analysis to make decisionsUsing cash flow forecastingSetting budgetsAssessing business start-upsUnit One assessmentUnit TwoFinanceUsing budgetsImproving cash flowMeasuring and increasing profitPeople in businessImproving organisational structuresMeasuring employee performanceRecruitment, selection and trainingTheories of motivationMotivation in practiceMarketing and the competitive environmentEffective marketingDesigning an effective marketing mixUsing the marketing mix: productUsing the marketing mix: pricingPrice elasticity of demandUsing the marketing mix: placeUsing the marketing mix: the promotional mixMarketing and competitivenessOperations managementMaking operational decisionsDeveloping effective operations: qualityDeveloping effective operations: customer serviceWorking with suppliersUsing technology in operationsUnit Two assessment
About the Author(s): Malcolm Surridge is Chief Examiner for A Level Business Studies for a leading awarding body and is an experienced teacher and author. Andrew Gillespie is Principal Examiner for A Level Business Studies for a leading awarding body and is an experienced teacher and author.
Readership: Students on AQA AS Business Studies Courses
