Summary: Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular "checklist" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of how to make your small business succeed.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular "checklist" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of how to make your small business succeed.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
This book identifies the universal tactics for business success - whatever sector you are in, it will prove indispensable to achieving your future business goals From undertaking SWOT analysis of your business, to providing solutions to common problems, and creating a vision for the future - you can trust that all bases are covered, step-by-step
This book identifies the universal tactics for business success - whatever sector
you are in, it will prove indispensable to achieving your future business goals
From undertaking SWOT analysis of your business, to providing solutions to
common problems, and creating a vision for the future - you can trust that all
bases are covered, step-by-step
Table of Contents: IntroductionHow to diagnose your own company’s strengths and weaknesses, opportunities and threatsPart One – Diagnosis: the Top Twelve Reasons Why Small Businesses Fail1. The biggest pitfall - “I’m too busy!”2. Running out of cash3. Costs too high4. Inadequate funding5. Sales too low6. Market changes7. Quality of Service8. Lack of commitment9. Overgrowth10. Undergrowth11. External factors – the economy, acts of God12. Product qualityPart Two – Solutions: the Top Twelve Tactics For Success13. The best success tactic - Manage yourself14. Develop a financial feel for the business15. Evaluate your business and plan next steps16. A passion for what you do17. A feel for the market18. Build good business relationships19. Flexibility in business structure20. Getting the best from your people21. Ability to take calculated risks22. A clear focus23. Knowing when & where to get advice and the ability to take it24. Commitment to business successPart Three - Moving on: taking your business to the next stage25. What do you want from your business? – defining success26. References & Resources
About the Author(s): Anna Hipkiss is a successful author and business consultant, having built a career in a wide variety of industries and roles in HR, marketing and business development. Given her diverse background, she is uniquely equipped to offer business owners advice on how to succeed.
Readership: Small Business owners/managers
Reviews:
"Make Your Small Business a Winner takes a studied approach to measuring the success of your business."
Thanks for a great book - I have read it from cover to cover and used it to set in place a few changes already. One that is working really well is chasing for money 21 days after invoice (due in 30) - payment is frequently coming in less than 30 and I look forward to seeing the payment day's calculation decreasing from 74 in last years accounts..... Your book has helped me think things through, and it really works!
