Summary: Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before!NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of marketing.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before!
NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of marketing.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
This invaluable book unlocks your imaginative potential as a marketer, and arms you with both creative and practical tips to succeed in a tough industryJonathan Gabay's unrivalled experience in marketing and advertising delivers trusted, long-lasting principles of best practiceCompletely up to date, Make a Difference with your Marketing will keep you right on top of the latest contemporary marketing themes
This invaluable book unlocks your imaginative potential as a marketer, and arms you with both creative and practical tips to succeed in a tough industry
Jonathan Gabay's unrivalled experience in marketing and advertising delivers trusted, long-lasting principles of best practice
Completely up to date, Make a Difference with your Marketing will keep you right on top of the latest contemporary marketing themes
Table of Contents: The tools of the tradeShaping your marketing planThe cost of marketingIdentifying needsSome of the greatest imaginative thinkersBrainstormingUnder the microscope - taking a closer look at your businessImage is everythingBranding in actionGoing on face values (imaginative design)Generating demandSome inspire naturally... the rest use a PR consultantDirect response - from junk mail to jump marketingFrom e-commerce to intelligent commerceWhich agency is right for you?Sales and marketing - made for each otherThe future. It's in your handsAppendicesTypical marketing production timesSpeak easy - jargon busterUseful contactsRecommended readingRecommended marketing courses
About the Author(s): Jonathan Gabay 's career spans three decades, during which time he has won several creative accolades, published books of international renown, and held several major marketing and advertising roles. He is on the core faculty of the world's biggest marketing training organization and is director of a creative marketing consultancy firm.
Jonathan Gabay 's career spans three decades, during which time he has won several creative accolades, published books of international renown, and held several major marketing and advertising roles. He is on the core faculty of the world's biggest marketing training organization and is director of a creative marketing consultancy firm.
Readership: All professionals wishing to improve their knowledge of and skills in marketing. Also suitable for those in the voluntary sector.
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